Perfect Pitch Blog

Nov 29

How Is Your Day Going?

Last night I was on the phone with my 11-year-old, Julian. After telling me all about his gymnastics session that evening, he asked me how my day was. It was a moment of sweet connection because that simple question told me he was interested in me and he cared about my answer. It stood out […]

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Oct 10

If we think “Story” is a passing fad we can ignore, we haven’t just lost the plot. We never grasped it in the first place.

Two days ago, a colleague of mine sent me a video of a communications consultant describing the four basic communication preferences that make us different. The idea was a useful spin off Myers Briggs and it was well presented – clear, simple, engaging and memorable. One part of the consultant’s message bothered me though because […]

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Aug 19

You Have To Spend Some Money to See In The Dark

Today a client called to cancel their Storytelling workshop. “Our budget has been frozen. The first thing to go is this workshop,” she said and I could hear the disappointment in her voice. Twenty-five mid-level technical staff were counting on that workshop to improve their presentations and communications at a time and in an economic […]

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Mar 03

7000 views (and growing) on a LinkedIn post about text etiquette…!

Julian-Inspired Rules for Texting Let’s talk about text etiquette. When we posted on LinkedIn about 10-year-old Julian demonstrating superior text etiquette, we never expected it would get that many views. But then again, why wouldn’t it? If we noticed a kid had more savvy than most adults, a lot of other adults would notice that […]

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Oct 17

Alan White

SENIOR ASSOCIATE – DESIGN When I entered the Nova Scotia College of Art and Design after high school, I imagined I would be primarily drawing and painting. From an early age, it didn’t seem to matter what I was looking at – comics, toys, dinosaurs – I drew it. The world wasn’t just filled with […]

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Oct 17

Melissa Ligertwood

SENIOR ASSOCIATE – WRITER My road to being a writer wasn’t a straight one. From a young age, I wanted to help people. The first road I thought of was lawyer. I could fight for those who couldn’t fight for themselves. But others who knew something about the law always painted a grim portrait and […]

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May 22

Chris Gover

SENIOR ASSOCIATE – DESIGN At an early age, I learned my first lesson about doing great things with people. My parents realized I liked to draw. And I don’t mean doodling to pass the time. Sure, I copied Marvel comics and I drew mazes. But I handed those mazes out to the neighbours to solve, […]

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Jun 28

Colleen Stewart

President, Creative Director Early in my career I put an audience member to sleep during a business presentation. He snored for 45 minutes and woke up during the polite applause at the end. Determined to never let that happen again, I started studying great presenters to learn their secrets. It turns out I already knew […]

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Jun 27

“I love what you do, but do you have to use the word ‘story’?”

What’s Your Story? We get it.  Story has become a bit of a buzz word.  Everyone is talking about the story.  “We need to tell our story!” “Check us out. We have a great story!” You hear the word so much, what does it mean? What does it look like? Why does it matter? This […]

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May 26

Say my name! But why?

  Why did we post a song by Florence and The Machine? It’s all about the chorus. When Florence packs all of her vocal ammunition into one anguished request, “Say my name!” Why is she so anguished? Shortly after starting our business, Abigail and I met with a potential new client downtown. “Perfect Pitch,” he mused, […]

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