Perfect Pitch Blog

Mar 03

7000 views (and growing) on a LinkedIn post about text etiquette…!

Julian-Inspired Rules for Texting Let’s talk about text etiquette. When we posted on LinkedIn about 10-year-old Julian demonstrating superior text etiquette, we never expected it would get that many views. But then again, why wouldn’t it? If we noticed a kid had more savvy than most adults, a lot of other adults would notice that […]

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Oct 17

Alan White

SENIOR ASSOCIATE – DESIGN When I entered the Nova Scotia College of Art and Design after high school, I imagined I would be primarily drawing and painting. From an early age, it didn’t seem to matter what I was looking at – comics, toys, dinosaurs – I drew it. The world wasn’t just filled with […]

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Oct 17

Melissa Ligertwood

SENIOR ASSOCIATE – WRITER My road to being a writer wasn’t a straight one. From a young age, I wanted to help people. The first road I thought of was lawyer. I could fight for those who couldn’t fight for themselves. But others who knew something about the law always painted a grim portrait and […]

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May 22

Chris Gover

SENIOR ASSOCIATE – DESIGN At an early age, I learned my first lesson about doing great things with people. My parents realized I liked to draw. And I don’t mean doodling to pass the time. Sure, I copied Marvel comics and I drew mazes. But I handed those mazes out to the neighbours to solve, […]

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Jun 28

Colleen Stewart

President, Creative Director Early in my career I put an audience member to sleep during a business presentation. He snored for 45 minutes and woke up during the polite applause at the end. Determined to never let that happen again, I started studying great presenters to learn their secrets. It turns out I already knew […]

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Jun 27

“I love what you do, but do you have to use the word ‘story’?”

What’s Your Story? We get it.  Story has become a bit of a buzz word.  Everyone is talking about the story.  “We need to tell our story!” “Check us out. We have a great story!” You hear the word so much, what does it mean? What does it look like? Why does it matter? This […]

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May 26

Say my name! But why?

  Why did we post a song by Florence and The Machine? It’s all about the chorus. When Florence packs all of her vocal ammunition into one anguished request, “Say my name!” Why is she so anguished? Shortly after starting our business, Abigail and I met with a potential new client downtown. “Perfect Pitch,” he mused, […]

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Apr 26

How do I tell the truth with data?

The chart above was posted on Facebook this week and received a number of comments that expressed dismay and shock at the plight of the young Canadian home buyer. That is the initial reaction to this chart. Something along the lines of, “Wow! These poor kids have it rough. They won’t be able to buy […]

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Feb 15

How to fake confidence during a presentation?

When I complain about something that doesn’t make me feel good, I have a good friend who will often chide me with, “What does how you FEEL have to do with it?” And he’s right. Usually, I just have to throw on some big girl pants, swallow my fear, and carry on. Presentations can be […]

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Sep 23

Corporate storytelling is great…unless it is a fiction.

In March 2013 Volkswagen launched its Think Blue campaign, a beautifully designed and wonderfully crafted corporate story about Volkswagen’s commitment to be the most ecologically sustainable car manufacturer in the world by 2018. At the same time (I like to imagine in another, darker, smoke-filled boardroom down the hall), Volkswagen employees were signing off on fitting millions […]

  • September 23, 2015
  • By: admin
  • Category: Blog
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