Perfect Pitch Blog

Feb 11

Stop Ignoring Them! How to Engage Your Audience Tip #1

“Tell them that joke you know.” When we think of engaging our audiences, we often think of things like telling a story, a joke, making eye contact or asking a question. And those are great suggestions. (Unless you’re not funny. Then – please – avoid the joke.) But what about giving them a voice? You […]

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Nov 29

How Is Your Day Going?

Last night I was on the phone with my 11-year-old, Julian. After telling me all about his gymnastics session that evening, he asked me how my day was. It was a moment of sweet connection because that simple question told me he was interested in me and he cared about my answer. It stood out […]

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Oct 10

If we think “Story” is a passing fad we can ignore, we haven’t just lost the plot. We never grasped it in the first place.

Two days ago, a colleague of mine sent me a video of a communications consultant describing the four basic communication preferences that make us different. The idea was a useful spin off Myers Briggs and it was well presented – clear, simple, engaging and memorable. One part of the consultant’s message bothered me though because […]

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Aug 19

You Have To Spend Some Money to See In The Dark

Today a client called to cancel their Storytelling workshop. “Our budget has been frozen. The first thing to go is this workshop,” she said and I could hear the disappointment in her voice. Twenty-five mid-level technical staff were counting on that workshop to improve their presentations and communications at a time and in an economic […]

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Mar 03

7000 views (and growing) on a LinkedIn post about text etiquette…!

Julian-Inspired Rules for Texting Let’s talk about text etiquette. When we posted on LinkedIn about 10-year-old Julian demonstrating superior text etiquette, we never expected it would get that many views. But then again, why wouldn’t it? If we noticed a kid had more savvy than most adults, a lot of other adults would notice that […]

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Oct 17

Alan White

SENIOR ASSOCIATE – DESIGN When I entered the Nova Scotia College of Art and Design after high school, I imagined I would be primarily drawing and painting. From an early age, it didn’t seem to matter what I was looking at – comics, toys, dinosaurs – I drew it. The world wasn’t just filled with […]

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Oct 17

Melissa Ligertwood

SENIOR ASSOCIATE – WRITER My road to being a writer wasn’t a straight one. From a young age, I wanted to help people. The first road I thought of was lawyer. I could fight for those who couldn’t fight for themselves. But others who knew something about the law always painted a grim portrait and […]

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May 22

Chris Gover

SENIOR ASSOCIATE – DESIGN At an early age, I learned my first lesson about doing great things with people. My parents realized I liked to draw. And I don’t mean doodling to pass the time. Sure, I copied Marvel comics and I drew mazes. But I handed those mazes out to the neighbours to solve, […]

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Jun 28

Colleen Stewart

President, Creative Director Early in my career I put an audience member to sleep during a business presentation. He snored for 45 minutes and woke up during the polite applause at the end. Determined to never let that happen again, I started studying great presenters to learn their secrets. It turns out I already knew […]

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Jun 27

“I love what you do, but do you have to use the word ‘story’?”

What’s Your Story? We get it.  Story has become a bit of a buzz word.  Everyone is talking about the story.  “We need to tell our story!” “Check us out. We have a great story!” You hear the word so much, what does it mean? What does it look like? Why does it matter? This […]

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