Perfect Pitch Blog
7000 views (and growing) on a LinkedIn post about text etiquette…!
Julian-Inspired Rules for Texting Let’s talk about text etiquette. When we posted on LinkedIn about 10-year-old Julian demonstrating superior text etiquette, we never expected it would get that many views. But then again, why wouldn’t it? If we noticed a kid had more savvy than most adults, a lot of other adults would notice that […]
Alan White
SENIOR ASSOCIATE – DESIGN When I entered the Nova Scotia College of Art and Design after high school, I imagined I would be primarily drawing and painting. From an early age, it didn’t seem to matter what I was looking at – comics, toys, dinosaurs – I drew it. The world wasn’t just filled with […]
- October 17, 2018
- By: admin
- Category: associates
Melissa Ligertwood
SENIOR ASSOCIATE – WRITER My road to being a writer wasn’t a straight one. From a young age, I wanted to help people. The first road I thought of was lawyer. I could fight for those who couldn’t fight for themselves. But others who knew something about the law always painted a grim portrait and […]
- October 17, 2018
- By: admin
- Category: associates
Chris Gover
SENIOR ASSOCIATE – DESIGN At an early age, I learned my first lesson about doing great things with people. My parents realized I liked to draw. And I don’t mean doodling to pass the time. Sure, I copied Marvel comics and I drew mazes. But I handed those mazes out to the neighbours to solve, […]
- May 22, 2018
- By: admin
- Category: associates
Colleen Stewart
President, Creative Director Early in my career I put an audience member to sleep during a business presentation. He snored for 45 minutes and woke up during the polite applause at the end. Determined to never let that happen again, I started studying great presenters to learn their secrets. It turns out I already knew […]
- June 28, 2017
- By: admin
- Category: associates
“I love what you do, but do you have to use the word ‘story’?”
What’s Your Story? We get it. Story has become a bit of a buzz word. Everyone is talking about the story. “We need to tell our story!” “Check us out. We have a great story!” You hear the word so much, what does it mean? What does it look like? Why does it matter? This […]
Say my name! But why?
Why did we post a song by Florence and The Machine? It’s all about the chorus. When Florence packs all of her vocal ammunition into one anguished request, “Say my name!” Why is she so anguished? Shortly after starting our business, Abigail and I met with a potential new client downtown. “Perfect Pitch,” he mused, […]
How do I tell the truth with data?
The chart above was posted on Facebook this week and received a number of comments that expressed dismay and shock at the plight of the young Canadian home buyer. That is the initial reaction to this chart. Something along the lines of, “Wow! These poor kids have it rough. They won’t be able to buy […]
How to fake confidence during a presentation?
When I complain about something that doesn’t make me feel good, I have a good friend who will often chide me with, “What does how you FEEL have to do with it?” And he’s right. Usually, I just have to throw on some big girl pants, swallow my fear, and carry on. Presentations can be […]
Corporate storytelling is great…unless it is a fiction.
In March 2013 Volkswagen launched its Think Blue campaign, a beautifully designed and wonderfully crafted corporate story about Volkswagen’s commitment to be the most ecologically sustainable car manufacturer in the world by 2018. At the same time (I like to imagine in another, darker, smoke-filled boardroom down the hall), Volkswagen employees were signing off on fitting millions […]
Search Posts
Latest Posts
Categories
Categories
Archives
Archives
- October 2022
- September 2022
- March 2022
- October 2021
- April 2021
- April 2020
- February 2020
- November 2019
- October 2019
- August 2019
- March 2019
- October 2018
- May 2018
- June 2017
- May 2017
- April 2017
- February 2017
- September 2015
- August 2014
- June 2014
- April 2014
- March 2014
- February 2014
- January 2014
- November 2013
- July 2013
- April 2013
- March 2013
- February 2013
- January 2013