Month: April 2013

Apr 21

Consistency Builds a Brand

Your company probably spends a pile of money on designing logos, marketing materials and packaging that are consistent with its brand. Your company likely has a budget to train staff so they deliver a consistent experience for everyone who comes into contact with you. I work with a lot of companies that do this. But […]

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Apr 16

Why worry about the nerves when it’s the story that matters?

I love this video and not because the presenter is slick, polished and perfect. I love it because the presenter is passionate, engaging and fun. He’s even a bit nervous and that’s okay because audiences will find this endearing if they’re being told a great story. I have so many clients who struggle with nerves […]

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