Big Rock Brewery
When Big Rock Brewery brewed 27 new beers in 2014, it wasn’t only for posterity. After several years of losing its way, Big Rock was determined to win back some customers who had lost faith in Canada’s largest independent craft brewer.
The trouble was getting the story out there. The sales reps were uncomfortable with storytelling generally and lacked confidence when telling Big Rock stories specifically.
Alyson Jenkins struggled with a challenge common to most technical presenters. It wasn’t about confidence. It was about information.
When presenting financial updates to senior management and executives, Alyson was losing her audience. All the numbers, all the data. Typical of impatient audience members, her managers and executives would often derail her presentation with disconnected questions.
Long View Systems
Taking a highly skilled technical sales team and raising them to a new level of success can be a daunting task. Especially when it means temporarily taking that team away from what they do best: selling.
What approach will work best? What skill do they need that they don’t already have? How will they acquire that skill in the least amount of time possible?
Colliers Project Leaders
Not every person on your sales team will be a master storyteller. Learning to present in an effective, engaging way is a challenge many sales representatives face.
They may miss connecting with their audience. They may struggle to stop repeating the marketing copy and tell a story that takes their potential customer along for the ride. They may miss opportunities to engage.
Bow Valley College
For a young entrepreneur working in tech, storytelling can mean the difference between seed money and no money. And when you’re skilled in tech, but don’t have a lot of experience selling, it can be a challenge to incorporate stories as part of your pitches.
As part of an initiative to help young founders succeed, Craig Elias wanted a strong storytelling module to add to his sales and leadership training programs. These new entrepreneurs are often caught up in the tech of their businesses and don’t have the skills to communicate what problems they’re solving in a way that will captivate investors and customers.
When you think about remote work on construction and capital project sites, what do you think about? The dangerous work these men and women do, so we can enjoy the luxuries we enjoy? Do you consider that they often leave their families for long periods of time to do it?
Many of us couldn’t do it. Being away from our families for weeks or months at a time. Living away from any type of real civilization. It’s a sacrifice that can have a huge impact on the lives of these people, and a sacrifice that often goes unappreciated.