Month: October 2019

If we think “Story” is a passing fad we can ignore, we haven’t just lost the plot. We never grasped it in the first place.

Two days ago, a colleague of mine sent me a video of a communications consultant describing the four basic communication preferences that make us different. The idea was a useful spin off Myers Briggs and it was well presented – clear, simple, engaging and memorable. One part of the consultant’s message bothered me though because […]