Perfect Pitch Blog

Consistency Builds a Brand

Your company probably spends a pile of money on designing logos, marketing materials and packaging that are consistent with its brand. Your company likely has a budget to train staff so they deliver a consistent experience for everyone who comes into contact with you.

I work with a lot of companies that do this. But with many I do end up wondering, after spending all this money to build a brand, why do they leave presentations to the whims of the presenter?

It doesn’t take much to chip away at your image. A grotesque hot pink chosen for a bar graph, a crazy new font that doesn’t appear anywhere in your marketing materials, a bootlegged photo from Google Images and, all too often, a message that is obscured by a clutter of information…these are all ways your brand is undermined in presentations.

Just like everything else, keep your presentations consistent.

Share this

Search Posts

Latest Posts

Categories

Archives

Connect With Us

Booking

MM slash DD slash YYYY

Register For Workshop

Preferred Timing(Required)
: