Perfect Pitch Blog

Alan White


When I entered the Nova Scotia College of Art and Design after high school, I imagined I would be primarily drawing and painting. From an early age, it didn’t seem to matter what I was looking at – comics, toys, dinosaurs – I drew it. The world wasn’t just filled with things. It was filled with subjects waiting for me to recreate them in my sketchbook. For me, that was art and I was compelled to pursue it.

School surrounded me with creative people who didn’t only draw and paint. I was exposed to many new ideas and forms of media. I began experimenting with digital cameras and photographic manipulation, and became increasingly drawn to creative work using computers. This switched me on to design. I took a couple of courses and realized design was not only an extension of art, it was an expansion of art. I was hooked.

After school, I spent many years working for others in the design industry before hanging my own sign and starting my business. Today, I believe my job as a designer is to take a challenge and find a solution. My solutions – shaped by my experiences, and inspired by the world and mix of creative disciplines around me – stretch my creativity while bringing me back to that artistic sense that captivated me as a child.

Design isn’t something I do for money. It is my passion and calling. I am driven to design and create just as I had been as a child. And when I look at the world around me, I still don’t see things. I see beauty, meaning and ideas to inspire solutions for my clients.

Alan White is Creative Director of Boson1

Share this

Search Posts

Latest Posts



Connect With Us


MM slash DD slash YYYY

Register For Workshop