Category: Blog

Aug 19

You Have To Spend Some Money to See In The Dark

Today a client called to cancel their Storytelling workshop. “Our budget has been frozen. The first thing to go is this workshop,” she said and I could hear the disappointment in her voice. Twenty-five mid-level technical staff were counting on that workshop to improve their presentations and communications at a time and in an economic […]

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Mar 03

7000 views (and growing) on a LinkedIn post about text etiquette…!

Julian-Inspired Rules for Texting Let’s talk about text etiquette. When we posted on LinkedIn about 10-year-old Julian demonstrating superior text etiquette, we never expected it would get that many views. But then again, why wouldn’t it? If we noticed a kid had more savvy than most adults, a lot of other adults would notice that […]

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Jun 27

“I love what you do, but do you have to use the word ‘story’?”

What’s Your Story? We get it.  Story has become a bit of a buzz word.  Everyone is talking about the story.  “We need to tell our story!” “Check us out. We have a great story!” You hear the word so much, what does it mean? What does it look like? Why does it matter? This […]

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May 26

Say my name! But why?

  Why did we post a song by Florence and The Machine? It’s all about the chorus. When Florence packs all of her vocal ammunition into one anguished request, “Say my name!” Why is she so anguished? Shortly after starting our business, Abigail and I met with a potential new client downtown. “Perfect Pitch,” he mused, […]

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Apr 26

How do I tell the truth with data?

The chart above was posted on Facebook this week and received a number of comments that expressed dismay and shock at the plight of the young Canadian home buyer. That is the initial reaction to this chart. Something along the lines of, “Wow! These poor kids have it rough. They won’t be able to buy […]

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Feb 15

How to fake confidence during a presentation?

When I complain about something that doesn’t make me feel good, I have a good friend who will often chide me with, “What does how you FEEL have to do with it?” And he’s right. Usually, I just have to throw on some big girl pants, swallow my fear, and carry on. Presentations can be […]

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Sep 23

Corporate storytelling is great…unless it is a fiction.

In March 2013 Volkswagen launched its Think Blue campaign, a beautifully designed and wonderfully crafted corporate story about Volkswagen’s commitment to be the most ecologically sustainable car manufacturer in the world by 2018. At the same time (I like to imagine in another, darker, smoke-filled boardroom down the hall), Volkswagen employees were signing off on fitting millions […]

  • September 23, 2015
  • By: admin
  • Category: Blog
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Aug 14

Pipeline Wars highlights the power of story

Last night in Calgary Perfect Pitch attended the private screening of “Pipeline Wars: A Burning Debate About Our Future.” The documentary film, the culmination of blood, sweat, tears and re-mortgaged houses, is an 18-month project by independent filmmakers Justin Robinson, Matt Keay, and Sylvester Ndumbi. The filmmakers want extremists on both sides of the energy […]

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Jun 27

Two bands, two vibes.

Last night I went to Wine-Ohs in Calgary to catch the happy hour show at 6pm. I didn’t know anything about Curtis Glas or his friends but I felt for him when my friend and I showed up shortly before the show started. Besides my friend and me there were five other people in the Cellar. […]

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Jun 26

A Story of Oil – Finally!

Congratulations to Cenovus for producing this frank and engaging story of oil and how it impacts our daily lives in positive ways. The oil and gas industry needs to get on board with storytelling. This resource is critical to our economic health and our quality of life. But so far the best storytellers have been […]

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