Perfect Pitch Blog
A client recently told us of a 90 minute meeting he had scheduled with a field office in Grande Prairie. He needed the field guys to change the way they were doing things so the company could avoid mechanical failures. He had a choice: book a conference call or take a full day and a […]
Just the facts, ma’am.
“Fort MacMurray looks like Hiroshima.” Neil Young, September 2013 Neil Young. Given the news headlines in the last week, just mentioning the aging rock star’s name is sure to evoke an emotional reaction. You either love him or hate him. You’re either with him or against him. But the reaction is just that – emotional. Why? […]
Be a great scientist….which is to say, become a great visual communicator.
We believe (and remember) what we see. If you want people to remember your presentation, you need to tap into their long term memory. Think of long term memory as a closet with no walls, no floor and no ceiling. You can pack as much as you want into long term memory, but it’s not […]
But I’m a scientist. Not a communicator.
Time to break the stereotype. Doumont is a powerhouse of scientific communication expertise and it’s rare to find a talk by him readily available online. This one, delivered at Stanford last year, is an hour long. A lunch break. Think of it as your personal Lunch and Learn session from a master.
Don’t the facts speak for themselves?
Technical audiences want the information. When we visit a company for the first time and start talking storytelling, this is the most common objection we hear. And it seems intuitive. If you’re speaking to a technical audience, surely they want technical information and surely your lists of data and facts will lead them to the […]
TED Rehearsal – We Have A Story!
I applied to speak at TEDx Canmore. It’s running on October 25th and I figured this was as good a chance as any to put my public speaking skills to the test at the speaking event I admire most. My 12 year old son applied as well. I was excited for him and, frankly, impressed […]
Consistency Builds a Brand
Your company probably spends a pile of money on designing logos, marketing materials and packaging that are consistent with its brand. Your company likely has a budget to train staff so they deliver a consistent experience for everyone who comes into contact with you. I work with a lot of companies that do this. But […]
Why worry about the nerves when it’s the story that matters?
I love this video and not because the presenter is slick, polished and perfect. I love it because the presenter is passionate, engaging and fun. He’s even a bit nervous and that’s okay because audiences will find this endearing if they’re being told a great story. I have so many clients who struggle with nerves […]
Prezzip So excited about this…;here are some interesting templates for Prezi, including separate elements that are animated. Have fun!
Quote of the day
“The importance of an idea is often judged by the fluency (and emotional charge) with which that idea comes to mind.” – Daniel Kahneman, Thinking, Fast and Slow