Perfect Pitch Blog
Quote of the day
“The importance of an idea is often judged by the fluency (and emotional charge) with which that idea comes to mind.” – Daniel Kahneman, Thinking, Fast and Slow
Don’t underestimate emotion
Last month, in the U.S., the battle over SOPA happened. Wikipedia and Google launched dramatic campaigns against the bill and, convinced of their rectitude, I sided with them. This month, in Canada, our government is proposing an online surveillance bill that will give police unfettered access to our online activities. The Canadian government is framing […]
What about that, ahem, elephant over there?
In my experience most presenters dread Question & Answer period because they feel they are being grilled, put on the hot seat, or challenged. The truth is a lively Q&A is the best indicator you’ve engaged your audience, given them something to think about and persuaded them that your idea is worthy of discussion. So […]
Technical doesn’t have to be boring…
A terrific visual story that conveys highly technical information in a simple and compelling way. I’m not crazy about the overly dramatic headline – it’s not truthful in my opinion – but the information below the headline is a great example of telling a technical story without boring your audience. Here’s a link if you […]
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