Perfect Pitch Blog
How do I tell the truth with data?
The chart above was posted on Facebook this week and received a number of comments that expressed dismay and shock at the plight of the young Canadian home buyer. That is the initial reaction to this chart. Something along the lines of, “Wow! These poor kids have it rough. They won’t be able to buy […]
How to fake confidence during a presentation?
When I complain about something that doesn’t make me feel good, I have a good friend who will often chide me with, “What does how you FEEL have to do with it?” And he’s right. Usually, I just have to throw on some big girl pants, swallow my fear, and carry on. Presentations can be […]
Corporate storytelling is great…unless it is a fiction.
In March 2013 Volkswagen launched its Think Blue campaign, a beautifully designed and wonderfully crafted corporate story about Volkswagen’s commitment to be the most ecologically sustainable car manufacturer in the world by 2018. At the same time (I like to imagine in another, darker, smoke-filled boardroom down the hall), Volkswagen employees were signing off on fitting millions […]
Pipeline Wars highlights the power of story
Last night in Calgary Perfect Pitch attended the private screening of “Pipeline Wars: A Burning Debate About Our Future.” The documentary film, the culmination of blood, sweat, tears and re-mortgaged houses, is an 18-month project by independent filmmakers Justin Robinson, Matt Keay, and Sylvester Ndumbi. The filmmakers want extremists on both sides of the energy […]
Two bands, two vibes.
Last night I went to Wine-Ohs in Calgary to catch the happy hour show at 6pm. I didn’t know anything about Curtis Glas or his friends but I felt for him when my friend and I showed up shortly before the show started. Besides my friend and me there were five other people in the Cellar. […]
A Story of Oil – Finally!
Congratulations to Cenovus for producing this frank and engaging story of oil and how it impacts our daily lives in positive ways. The oil and gas industry needs to get on board with storytelling. This resource is critical to our economic health and our quality of life. But so far the best storytellers have been […]
How much money are we wasting on bad presentations?
Explore more visuals like this one on the web’s largest information design community – Visually.
A tour of the world with Hillary Rodham Clinton
When you are invited to hear Hillary Rodham Clinton speak at a private event in Calgary, it’s wise to answer, “Yes, please.” And so we arrived at the Telus Convention Centre yesterday with 1800 other Calgary business people to see the woman who may be the next President of the United States. (Thank you, favourite […]
The Turbo Encapulator. What’s that you said?
The story goes this was totally impromptu. The crew were setting up and one of the camera guys threw on a white jacket and started with the technical jargon and corporate bull speak. We post this to put a smile on your face. And to remind you, that in all things, it’s better to use […]
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