Perfect Pitch Blog

Apr 18

In This COVID Crisis, We Don’t Need Corporate Jargon. Please.

Fear of the unknown. Is there anyone not feeling this right now? If our usual changes at work are like Gandalf showing up at our cottage door and asking, “Hey, want to go to Mordor and destroy this dangerous ring?”, COVID is the unmarked van that peeled up onto the sidewalk, threw us in the back, […]

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Feb 11

Stop Ignoring Them! How to Engage Your Audience Tip #1

“Tell them that joke you know.” When we think of engaging our audiences, we often think of things like telling a story, a joke, making eye contact or asking a question. And those are great suggestions. (Unless you’re not funny. Then – please – avoid the joke.) But what about giving them a voice? You […]

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Nov 29

How Is Your Day Going?

Last night I was on the phone with my 11-year-old, Julian. After telling me all about his gymnastics session that evening, he asked me how my day was. It was a moment of sweet connection because that simple question told me he was interested in me and he cared about my answer. It stood out […]

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Oct 10

If we think “Story” is a passing fad we can ignore, we haven’t just lost the plot. We never grasped it in the first place.

Two days ago, a colleague of mine sent me a video of a communications consultant describing the four basic communication preferences that make us different. The idea was a useful spin off Myers Briggs and it was well presented – clear, simple, engaging and memorable. One part of the consultant’s message bothered me though because […]

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Aug 19

You Have To Spend Some Money to See In The Dark

Today a client called to cancel their Storytelling workshop. “Our budget has been frozen. The first thing to go is this workshop,” she said and I could hear the disappointment in her voice. Twenty-five mid-level technical staff were counting on that workshop to improve their presentations and communications at a time and in an economic […]

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Mar 03

7000 views (and growing) on a LinkedIn post about text etiquette…!

Julian-Inspired Rules for Texting Let’s talk about text etiquette. When we posted on LinkedIn about 10-year-old Julian demonstrating superior text etiquette, we never expected it would get that many views. But then again, why wouldn’t it? If we noticed a kid had more savvy than most adults, a lot of other adults would notice that […]

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Oct 17

Alan White

SENIOR ASSOCIATE – DESIGN When I entered the Nova Scotia College of Art and Design after high school, I imagined I would be primarily drawing and painting. From an early age, it didn’t seem to matter what I was looking at – comics, toys, dinosaurs – I drew it. The world wasn’t just filled with […]

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Oct 17

Melissa Ligertwood

SENIOR ASSOCIATE – WRITER My road to being a writer wasn’t a straight one. From a young age, I wanted to help people. The first road I thought of was lawyer. I could fight for those who couldn’t fight for themselves. But others who knew something about the law always painted a grim portrait and […]

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May 22

Chris Gover

SENIOR ASSOCIATE – DESIGN At an early age, I learned my first lesson about doing great things with people. My parents realized I liked to draw. And I don’t mean doodling to pass the time. Sure, I copied Marvel comics and I drew mazes. But I handed those mazes out to the neighbours to solve, […]

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Jun 28

Colleen Stewart

President, Creative Director Early in my career I put an audience member to sleep during a business presentation. He snored for 45 minutes and woke up during the polite applause at the end. Determined to never let that happen again, I started studying great presenters to learn their secrets. It turns out I already knew […]

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