Perfect Pitch Blog

 
Jun
26
“I love what you do, but do you have to use the word ‘story’?”
What’s Your Story? We get it.  Story has become a bit of a buzz word.  Everyone is talking about the story.  “We need to tell our story!” “Check us out. We have a great story!” You hear the word...
June 26, 2017
Categories: Blog
> Read More
 
May
25
Say my name! But why?
  Why did we post a song by Florence and The Machine? It’s all about the chorus. When Florence packs all of her vocal ammunition into one anguished request, “Say my name!” Why is she so anguished? Shortly after...
May 25, 2017
Categories: Blog
> Read More
 
Apr
25
How do I tell the truth with data?
The chart above was posted on Facebook this week and received a number of comments that expressed dismay and shock at the plight of the young Canadian home buyer. That is the initial reaction to this chart. Something along...
April 25, 2017
Categories: Blog
> Read More
 
Feb
15
How do I fake confidence during a presentation?
When I complain about something that doesn’t make me feel good, I have a good friend who will often chide me with, “What does how you FEEL have to do with it?” And he’s right. Usually I just have...
February 15, 2017
Categories: Blog
> Read More
 
Sep
23
Corporate storytelling is great…unless it is a fiction.
In March 2013 Volkswagen launched its Think Blue campaign, a beautifully designed and wonderfully crafted corporate story about Volkswagen’s commitment to be the most ecologically sustainable car manufacturer in the world by 2018. At the same time (I like...
September 23, 2015
Categories: Blog
> Read More
 
Aug
14
Pipeline Wars highlights the power of story
Last night in Calgary Perfect Pitch attended the private screening of “Pipeline Wars: A Burning Debate About Our Future.” The documentary film, the culmination of blood, sweat, tears and re-mortgaged houses, is an 18-month project by independent filmmakers Justin...
August 14, 2014
Categories: Blog
> Read More
 
Jun
27
Two bands, two vibes.
Last night I went to Wine-Ohs in Calgary to catch the happy hour show at 6pm. I didn’t know anything about Curtis Glas or his friends but I felt for him when my friend and I showed up shortly before...
June 27, 2014
Categories: Blog
> Read More
 
Jun
25
A Story of Oil – Finally!
Congratulations to Cenovus for producing this frank and engaging story of oil and how it impacts our daily lives in positive ways. The oil and gas industry needs to get on board with storytelling. This resource is critical to...
June 25, 2014
Categories: Blog
> Read More
 
Apr
13
How much money are we wasting on bad presentations?
Explore more visuals like this one on the web’s largest information design community – Visually.
April 13, 2014
Categories: Blog
> Read More
 
Mar
07
A tour of the world with Hillary Rodham Clinton
When you are invited to hear Hillary Rodham Clinton speak at a private event in Calgary, it’s wise to answer, “Yes, please.” And so we arrived at the Telus Convention Centre yesterday with 1800 other Calgary business people to...
March 7, 2014
Categories: Blog
> Read More
 
Feb
27
The Turbo Encapulator. What’s that you said?
The story goes this was totally impromptu. The crew were setting up and one of the camera guys threw on a white jacket and started with the technical jargon and corporate bull speak. We post this to put a...
February 27, 2014
Categories: Blog
> Read More
 
Feb
25
At The Gathering!
Here we are at The Gathering. Overall a great idea for an event and well executed.
February 25, 2014
Categories: Blog
> Read More
 
Feb
25
The Power of Vulnerability
“Sit at the feet of the world’s most courageous marketers, hear their stories…” That was the promise of The Gathering, an inaugural marketing event put on by The Cult Collective and held at the Banff Springs Hotel last week....
February 25, 2014
Categories: Blog
> Read More
 
Feb
25
Trust
A client recently told us of a 90 minute meeting he had scheduled with a field office in Grande Prairie. He needed the field guys to change the way they were doing things so the company could avoid mechanical...
February 25, 2014
Categories: Blog
> Read More
 
Jan
15
Just the facts, ma’am.
“Fort MacMurray looks like Hiroshima.” Neil Young, September 2013 Neil Young. Given the news headlines in the last week, just mentioning the aging rock star’s name is sure to evoke an emotional reaction. You either love him or hate him....
January 15, 2014
Categories: Blog
> Read More
 
Nov
15
Be a great scientist….which is to say, become a great visual communicator.
We believe (and remember) what we see. If you want people to remember your presentation, you need to tap into their long term memory. Think of long term memory as a closet with no walls, no floor and no...
November 15, 2013
Categories: Blog
> Read More
 
Nov
14
But I’m a scientist. Not a communicator.
Time to break the stereotype. Doumont is a powerhouse of scientific communication expertise and it’s rare to find a talk by him readily available online. This one, delivered at Stanford last year, is an hour long. A lunch break....
November 14, 2013
Categories: Blog
> Read More
 
Nov
12
Don’t the facts speak for themselves?
Technical audiences want the information. When we visit a company for the first time and start talking storytelling, this is the most common objection we hear. And it seems intuitive. If you’re speaking to a technical audience, surely they...
November 12, 2013
Categories: Blog
> Read More
 
Jul
18
TED Rehearsal – We Have A Story!
I applied to speak at TEDx Canmore. It’s running on October 25th and I figured this was as good a chance as any to put my public speaking skills to the test at the speaking event I admire most....
July 18, 2013
Categories: Blog
> Read More
 
Apr
21
Consistency Builds a Brand
Your company probably spends a pile of money on designing logos, marketing materials and packaging that are consistent with its brand. Your company likely has a budget to train staff so they deliver a consistent experience for everyone who...
April 21, 2013
Categories: Blog
> Read More
 
Apr
16
I love this video and not because the presenter is slick, polished and perfect. I love it because the presenter is passionate, engaging and fun. He’s even a bit nervous and that’s okay because audiences will find this endearing...
April 16, 2013
Categories: Blog
> Read More
 
Mar
08
Prezzip
Prezzip So excited about this…here are some interesting templates for Prezi, including separate elements that are animated. Have fun!
March 8, 2013
Categories: Blog
> Read More
 
Mar
01
“The importance of an idea is often judged by the fluency (and emotional charge) with which that idea comes to mind.” – Daniel Kahneman, Thinking, Fast and Slow
March 1, 2013
Categories: Blog
> Read More
 
Feb
15
Don’t underestimate emotion
Last month, in the U.S., the battle over SOPA happened. Wikipedia and Google launched dramatic campaigns against the bill and, convinced of their rectitude, I sided with them. This month, in Canada, our government is proposing an online surveillance...
February 15, 2013
Categories: Blog
> Read More
 
Feb
08
What about that, ahem, elephant over there?
In my experience most presenters dread Question & Answer period because they feel they are being grilled, put on the hot seat, or challenged. The truth is a lively Q&A is the best indicator you’ve engaged your audience, given...
February 8, 2013
Categories: Blog
> Read More
 
Jan
29
A terrific visual story that conveys highly technical information in a simple and compelling way. I’m not crazy about the overly dramatic headline – it’s not truthful in my opinion – but the information below the headline is a...
January 29, 2013
Categories: Blog
> Read More
 
Jan
28
Now this is compelling storytelling. Dr. Goldman is probably the bravest speaker I’ve seen in a long time but it’s not just his bravery that is compelling. He crafts his talk beautifully, uses pauses to let his statements have...
January 28, 2013
Categories: Blog
> Read More