Selling Through Storytelling

You have a process but how do you build a powerful connection with your customers and clients? It's worth figuring out.

If you work in sales, you have undoubtedly come across the ‘natural’.

This is the salesperson who connects with every customer, closes business with ease, and is consistently among the top performers. If you ask the ‘natural’ how they do it, they may have trouble explaining their success. For many years, it was thought the ‘natural’ possessed an inherent talent that could not be taught.

This is no longer the case.

We will unravel the mysteries of rapport, emotional connections, and superior presentations that use stories as their foundation.

Using the latest selling philosophies and research into how humans connect with an idea and decide to take action, we will arm you with some basic tools to take you beyond process selling into the realm of the ‘natural’.

The Story Compass Workshop

Where is your business headed? How will you inspire customers, employees and investors to take the journey with you? What values, behaviours and actions will make sure you get there?

When someone engages with your business, they connect emotionally and intellectually with your product, your company, and your services.

Making that connection isn’t easy. Ipsos Reid estimates less than half of employees are making the connection. Now imagine your customers and investors! If you’re focusing on delivering information, you’ll miss your mark.

We can work with you to craft the critical stories your company needs to start telling right away. Stories are powerful. Customers will trust you. Investors will be moved by you. Employees will strive to make your vision come true.

The Story Compass workshop, based on The Story Compass book, gives you a simple tool to craft the stories that will drive your business and move others to act with you. In this workshop, you will learn the art of storytelling, discover the stories you have to tell, and know exactly when to tell them.

Contact us today so we can learn more about your business and craft the stories that will inspire them all.

Have a question? Let’s chat.