Selling Through Storytelling

You have a process but how do you build a powerful connection with your customers and clients? It's worth figuring out.

If you work in sales, you have undoubtedly come across the ‘natural’.

This is the salesperson who connects with every customer, closes business with ease, and is consistently among the top performers. If you ask the ‘natural’ how they do it, they may have trouble explaining their success. For many years, it was thought the ‘natural’ possessed an inherent talent that could not be taught.

This is no longer the case.

We will unravel the mysteries of rapport, emotional connections, and superior presentations that use stories as their foundation.

Using the latest selling philosophies and research into how humans connect with an idea and decide to take action, we will arm you with some basic tools to take you beyond process selling into the realm of the ‘natural’.

The Story Compass Workshop

Where is your business headed? How will you inspire customers, employees and investors to take the journey with you? What values, behaviours and actions will make sure you get there?

“What do you do?”

Do you struggle to answer this question? Do you default to describing the mechanics of your business? Stuff that makes you sound like everyone else and causes your listener’s eyes to glaze over?

We know the feeling. We struggled too when we first started out. What we know is that when someone asks that question, they are trying to make an emotional connection to your product, your company, and your services.

How do you make that connection? With your stories.

In the Story Compass Workshop, you will craft the critical stories your company needs to start telling right away. With this simple tool you will know where your business is headed and you will have the ability to communicate that to the people you need to come along on the journey.  Learn the art of storytelling, discover the stories you have to tell, and know exactly when to tell them.

Ask us about our custom Story Compass workshops.

Have a question? Let’s chat.