Nov
15
Be a great scientist….which is to say, become a great visual communicator.
We believe (and remember) what we see. If you want people to remember your presentation, you need to tap into their long term memory. Think of long term memory as a closet with no walls, no floor and no...
November 15, 2013
Categories: Blog
> Read More
 
Nov
14
But I’m a scientist. Not a communicator.
Time to break the stereotype. Doumont is a powerhouse of scientific communication expertise and it’s rare to find a talk by him readily available online. This one, delivered at Stanford last year, is an hour long. A lunch break....
November 14, 2013
Categories: Blog
> Read More
 
Nov
12
Don’t the facts speak for themselves?
Technical audiences want the information. When we visit a company for the first time and start talking storytelling, this is the most common objection we hear. And it seems intuitive. If you’re speaking to a technical audience, surely they...
November 12, 2013
Categories: Blog
> Read More